Why Search Engine Optimization Link Building Still Drives Rankings
For years I have watched agencies pitch link building as a numbers game. Get fifty links this month, rank next month. It never worked that way, and it works even less now. What does work is a disciplined, editorial approach to search engine optimization link building that treats every earned link as a signal of real value, not a transaction. I learned this the hard way early in my career. A client wanted quick results, so I bought a batch of links from a network that looked